It’s no secret how big Social Media actually is. With close to 2 billion monthly users on Facebook alone, it’s safe to say that your business needs to be on social media, because well, that’s where your customers are too. In fact, I don’t think it’s an option not to be on social media, especially if you want your business to succeed in the online space.
Social media has provided businesses with a seriously good platform to reach customers in a much more affordable way. Today, there is so much you can do on social media to help grow your business, that goes beyond the fluff.
So if you’re still in doubt around how social media can help grow your business, keep reading. Here are 7 ways social media can help take your business to a new level.
Actually Advertise to an Audience You Want to Reach
This is one of my favorite benefits of social media for business, because it has changed the spectrum of how we market and advertise to customers. Do you remember when advertising would cost thousands of dollars, and you didn’t even know if you were targeting the right audience? Well I do, and all I can say is thank goodness for social media.
Today when you advertise through platforms such as Facebook, you are able to tell the platform who exactly you want your ads to be shown to. You can get so specific – from selecting demographics to their interests to their income level to pages that they like…you name it.
And the best news? It’s affordable. You only have a small budget you say? No problem. Have a beefy budget? Perfect, and you might even get to save some money too.
Still can’t figure out social media marketing? Learn about how to get more out of social media marketing.
If you told me a few years ago that we would be able to advertise for as little as $3-5 per campaign, I wouldn’t have believed you. But you know what, social media has made that possible today.
Drive Traffic to Your Business
Building organic traffic to your website will take time and is only one source of website traffic. So another powerful source of website traffic is social media for business.
There are various ways you can use social media to direct people to your websites, including posting links to your website through your own business profile. You can also encourage your audience to share links or their experiences with your business on their own social media profiles. This will help drive traffic to your website through word of mouth marketing.
And the more your links are shared by your audience, the better you will rank on Google, which is a bigger plus for building your organic website traffic.
Whatever it is, social media has created a powerful platform to share links and drive traffic. As a business owner, this is something you don’t want to loose out on.
Now with social media, it’s even easier for your customers to find your business and connect with you. This further increases your brand awareness amongst your audience, and personalises your relationship with them (which I will touch upon a little later).
Building brand awareness is important, because after all, when a person gets to know your business and what it can do for them, it is easier to convert them into a paying customer. Talk about growth for your business.
Say Hello to Your Audience
As I mentioned earlier, there are close to 2 billion users on Facebook alone, which means it’s pretty safe to say that more then likely you will be able to find your customers on social media. By using tools such as ‘boost post’ on Facebook, you can better target what audiences you want certain content to reach.
Being on Social Media also means that your customers can find you and engage with your business. Which brings me to my next point…
Build Relationships with Your Audience & Customers
No longer is it a one-way conversation. Social media has created the opportunity for brands and their audience to connect and engage with each other. This means a more personal relationship with your customers, which can lead to better customer loyalty and retention.
If you’re feeling a bit stuck with social media, you can read my 3 must-know tips to help your business better make use of social media. Simply download my free eBook to find out more.
Gain a Better Understanding of Your Market
With the number of users currently on social media, these platforms have become a plethora of data, which means it has become easier then ever to find valuable insight into your target market/s.
This insight will help you better market and sell to your audience, drive traffic back to your website, seek feedback from your customers…just to name a few.
Spy on Your Competitors
It is so much easier now to check out your competition. By monitoring what they are doing on their social media channels will give you great insight into how they are doing, how well they are connecting with the market, any new products or services etc. This will help you with any decision making and strategic planning to try and stay ahead of the game.
I’ve created Hello Social Media, the guide packed full of social media goodness to help you and your business succeed with social media. I don’t hold back – I have lived through the experiences, I have done the research, and now I share it all with you. Plus hear from other female entrepreneurs who share their experiences with you.